Once your blog is up there is an important element to making money online that you must never miss out and that is list building. You need to create a list of people who have all signed up and given their permission to hear from you – this is known as an opt-in list. Without it you are just another blogger creating great content that people read and then disappear. Everything online centers around having a list of names and email addresses that you can mail out to with great quality content as well as products that some may buy.

People who have signed up to receive information from you called subscribers.  Subscribers are the contacts on your lists that are the most valuable asset of your internet business because list building leads to building relationships, which in turn encourages prospects to get to know you, which helps them get closer to  buying your offer.

When it comes to building a list it is important that you make an attractive offer to people who visit your blog because they are not just going to hand over their personal details for nothing! You must answer the ‘whats in it for me?’ question they will be asking by letting them know how they will benefit from giving you their details.

List building can be time consuming and really hard work but ultimately you will eventual enjoy the fruits of your efforts by making an income for yourself.

When you visit business events, especially anything related to building an online business you will hear people talk about their ‘optin’ lists and how big (or small) their list is, which is why it is so vitally important for you to build your own because without it joint ventures become difficult.

Serious bloggers will want to always be looking for new and innovative ways to build their lists to keep visitors coming to their sites continuously. They will offer various things to the prospective customer like free reports, ebooks, software, memberships, services, free videos, audio etc. just to get their email address and other identifiable information.

It is essential to keep following up with people who might be interested in what you are offering. Only when you have a growing list can you facilitate your users to visit your site. It grabs their attention and takes them to those areas of the site that are of particular value to them.