With so many people eager to make money with their business blog it is really easy for business professionals to come online and lose focus. Instead of creating their blog around their expertise they look at quick ways to make money with a blog because they have heard that is how it works.
With new clients I add a section on managing expectations in the first report I send to them – letting them know that their Twitter account won’t suddenly fill with thousands of people all rushing over to connecting with them, or hundreds of people won’t flock to their Facebook Page to LIKE it. They build more like a dripping tap, drip, drip, drip – one person at a time until the drips get faster and more people start flowing in and eventually it becomes a river or even a raging sea! But that takes time and patience.
It is the same with running a blog. Everyone wants loads of comments to appear as soon as they write a blog post otherwise they become annoyed at the whole process. It is a fact that less people comment now on business blogs than they used to. In fact more people leave a comment on my Facebook page or email me than ever leave a comment on my blog – and yet I continually get work from people who find my blog and love it!
So, these new businesses get online and they immediately start to look for stuff to promote to make them money and I did this too so I am speaking from experience, but the one thing I have found is that when I create products based on just making money they usually end up being products that make money for a while and then I give up on. Online I have sold ebooks on all sorts of topics because they will “make me money” but I never really had a proper business. I just sold stuff.
What I focus on now with clients is making sure they are actually building a business. Something that will keep working for them years from now that they can build – and I am not talking here about building someone else’s dream like you do in network marketing, yes you may have a business but you only get a small piece of the pie. Yes, people make a ton of money if they manage to build their “team” (most people fail at that part) but if something changes within the organisation overnight your business can disappear.
Years ago I was part of a network marketing opportunity with an organisation called Dorling Kindersley who sold books. For my sponsors it was their whole life and both husband and wife relied on the income. They spent their time building a team of people and helping them run a business. When DK sold that part of their business and the new owner decided not to continue the network marketing side of it overnight their business was gone. They had a few months to find something new and they went straight into another network marketing opportunity.
Having network marketing as a “side” business can be great but you don’t want it to take away from your main business of developing YOU as the influencer and authority in your area.
It is so important to have structure and a system for your business blog and online presence. You need to come in with the mindset that you are building a business – not just putting together a few products that will make you some money.
I just wanted to remind you of this important mindset part of being online. Building your business around your purpose or passion is what will keep you going through good and bad times. You still need to do your keyword research to ensure what you are about to offer is actually wanted otherwise no about of passion for your topic will help you.
I also want you to know that having a passion/purpose for your business doesn’t mean sometimes you won’t question yourself or doubt what you are doing – trust me I go through times like that all the time – and usually thanks to the people around me and the things they say I remember what it is I am here to do and get on with it.
If you are ever in doubt or wondering whether you should change who you are or what you are doing talk it out – you will find inspiration in the most unlikely places. For me it was through my friends on Facebook. One status message and I was back on track…. until the next time…. and there will be a next time, but I have accepted that as part of the process. The only way I know how far I have come is by stopping and questioning where I am going.
Being online is one of the greatest business challenges there is and I would love to sugar coat it and sell you some hyped up stories about spending 2 hours on your computer and making an extra 10,000 for your business every month but I have decided to join the ranks of those marketers who tell it like it is and if I lose clients because of that, that’s okay, there will always be the hype builder to pull them in and take their money.